Marketing and Storytelling Fellow

About Us
Impact Africa Network (IAN) is a nonprofit startup studio (US 501(c)3) based in Nairobi on a mission to ensure young talented Africans have a chance at participating in the digital transformation of Africa as creators and owners. 

We provide Innovation Fellowships to talented college graduates providing them the opportunity to work on well vetted ideas with like minded peers positioning them at the frontlines of the innovation economy. The vision is by 2030 to develop 10 scaled-ups, that provide 10K jobs with a combined value of $10B as a portfolio. Out of this will emerge 1000 Innovation Leaders equipped with the mindset, skills, networks and resources needed to transform our society, we call it the ‘1000 Lee Kuan Yews’

Learn more about our journey in our 2025. 

About the Innovation Fellowship Program
The Innovation Fellowship is a unique 12-month program designed for recent college graduates to work on well-vetted ideas with like-minded peers under the guidance of experienced leaders and mentors. Fellows gain practical experience in building early-stage startups, expand their entrepreneurial capacity, and become future leaders in Africa’s innovation ecosystem.

Role Summary
As a Marketing Fellow, you will play a key role in shaping storytelling, communication, and engagement strategies across IAN and its portfolio startups (e.g., ElevateHR). This role is ideal for someone who loves writing, storytelling, and creative communication. You will contribute to brand building, content creation, and digital campaigns, while gaining hands-on exposure to marketing strategy and execution in an innovation-driven environment.

Core Traits

• Ownership & Initiative: You are a self-starter who takes responsibility for driving results and learning continuously.
• Integrity & Accountability: You approach your work with honesty, transparency, and professionalism.
• Creative Communication: You love storytelling and can translate ideas into clear, compelling messages.

Responsibilities

• Brand & Product Messaging:
  • Support in refining brand and product messaging, highlighting the value propositions of ElevateHR’s platform, payroll outsourcing, and HR consulting services.
  • Tailor messaging to resonate with HR professionals seeking innovative HR solutions.
• Brand Storytelling:
  • Contribute to developing and executing storytelling strategies that showcase impact and client success stories.
  • Craft narratives that position our startups as enablers of HR innovation and transformation.
• Marketing Material Creation:
  • Write engaging copy for blog posts, social media, presentations, website content, and campaigns.
  • Collaborate with design and marketing teams to produce high-quality marketing materials.
• Content Creation:
  • Develop content that educates, informs, and engages HR professionals (blogs, case studies, articles, and testimonials).
  • Support the creation and distribution of thought-leadership content in HR tech, payroll, and consulting.
• Digital Marketing & Events Support:
  • Assist in planning, promoting, and executing digital campaigns, webinars, and online events.
  • Support post-event follow-up and engagement activities to drive community building and lead generation.
• Market Research & Lead Support:
  • Conduct research on related industry,  products, services, consumers and other target markets for more targeted marketing.
  • Support marketing initiatives by helping generate quality leads and tracking sales pipeline performance.
• General Marketing Duties:
  • Manage social media content scheduling, performance tracking, and reporting.
  • Participate in marketing team meetings and brainstorming sessions.
  • Perform other duties as assigned to support marketing projects.

Qualifications & Skills

• Education: Recent graduate or awaiting graduation in Marketing, Communications, Business, or related field. A high school diploma with a minimum B+ (or equivalent) is required.
• Writing Ability: Strong copywriting or personal writing experience; a genuine love for storytelling and communication.
• Communication: Excellent written and verbal communication skills.
• Attention to Detail: Accuracy and consistency in content creation and execution.
• Collaboration: Team player who works well in a fast-paced, agile environment.
• Marketing Knowledge (preferred): Basic understanding of marketing principles or coursework in related areas.

What We Offer

• Hands-on experience in marketing within a startup studio and portfolio company setting.
• Mentorship from experienced leaders and access to IAN’s professional network.
• Exposure to marketing strategy, digital campaigns, and startup growth activities.
• A collaborative, mission-driven environment that values creativity, learning, and ownership.

We are an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all fellows and team members.

If you are passionate about writing, storytelling, and contributing to Africa’s innovation ecosystem, we would love to hear from you!